MARKETING EXPERIENCE
NATIONAL SALES EXECUTIVE
MIHLFELD & ASSOCIATES
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Coordinated promotional ideas and programs within the company to improve sales traction and overall performance
Initiated positive change to increase a profitable and competitive market position
Developed marketing email campaigns with Pardot, Zoom Info and Linkedin Sales Navigator
Encouraged peers to think in new ways and generate new interest within the company
Established an annual employee recognition program to honor special individuals for their contribution to the company
Introduced a company-wide step challenge to promote health awareness
Created a 30 second commercial to introduce Mihlfeld & Associates to potential clients
SALES MANAGER MID-MISSOURI
MAJOR BRANDS
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Oversaw and planned major events including Whiskey Fest, Rock n Ribs, Beer Fest, Product Launch Parties as well as holiday events such as Cinco De Mayo, Mardi Gras and St. Patrick's Day
Key player in several marketing strategies for vendors and clients to create massive merchandising programs
Managed over 500 programs annually that included incentives, coupons, rebates, and vendor sweepstakes
Developed numerous creative merchandising pieces that increased sales and ultimate visibility
Created custom point-of-sale for customers as well as promotions and activation events
Initiated and developed promotional contests, events and programs for Major Brands customers
Addressed vendors to help increase sales and improve marketing figures
FRONT OF THE HOUSE MANAGER
FISH RESTAURANT
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Developed server incentive contests and motivational tools to boost employee moral and increase sales
Established and instituted training programs for all front of the house positions
Designed and developed all promotions, coupons, and rewards programs
Developed and marketed the original drink list and exact recipes
Designed catering brochure and delivery program
Trained and instructed staff on innovative ways to increase sales and tips
MARKETING ASSISTANT, SPECIAL EVENT COORDINATOR
MILLIONAIRES CASINO
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Developed displays and POS items
Created marketing proposals and special event promotions
MISSOURI STATE AD TEAM
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One of seventeen students chosen to represent the Ad Team from a group of 200
Finished 8th in the nation at the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) in Los Angeles, California
Placed 1st in the American Advertising Federation (AAF) National Student Advertising Competition’s (NSAC) 9th District, in Kansas City, Missouri
Selected as a key member to integrate research, sales promotion, digital photography, video production, and creative work